Monthly Archives

July 2016

two people looking at a MAC in Market Surprise

Market surprise is reduced with competitive intelligence

By | Intelligence

A Market surprise is common. They didn’t realise that their competitor supplied to a worldwide manufacturer. We couldn’t believe they didn’t know either, but that knowledge was worth £10m+ of very winnable business.

Companies focus on the day job and often miss the most obvious of things.

This is where CI can reveal amazing results, even if you do it yourself.

How Intelligence can help

Intelligence also assists you understanding your competitor’s business models and their relative strengths and weaknesses versus your own.
Allows you an insight of the way your competitors do, and plan to do, business based on recent, evidence-based intelligence, rather than outdated sets of assumptions.
Assist getting mergers and acquisitions
Shift strategies in time to match the changing realities
It’s not market research it is the ability to out-think, outmanoeuvre and outperform adversaries.
Common mandate in military intelligence is to reduce uncertainty for policy makers
Big picture and long range forecasts.
Helps avoid strategic surprise.
What indications that a competitor is to make a particular move.
It helps executives challenge their own orthodoxies by shedding light on business blind spots, the incorrect assumptions about the competitive arena
Helps ensure that decisions and actions are based on foresight and insight rather than gut feel or industry experience
Intelligence provides managers with a unique source of unbiased news and analysis.
It reinforces a competitive culture in the organisation by means of increased competitor awareness.
Also it helps promote an awareness of threats to the company’s intellectual capital and the need for counter intelligence and counter measures.
It also helps minimise uncertainty.
Need to know more then get in touch here or follow us on twitter and Linkedin
New Octopus Intelligence Logo

Hello Octopus

By | Brand Intelligence

Octopus is the new name and brand for former Cast Intelligence.

The launch of Octopus reflects a positive move to grow us into a major global player in the field in Competitive Intelligence. Also it enables Octopus and it’s message makes a somewhat complicated subject really understandable.

CEO Graeme Dixon appointed Inbetween to create the new brand.  Graeme commented “We asked and Inbetween listened. Inbetween were the only agency who focused their proposal on our needs rather than talking about themselves.

The creative geniuses at Inbetween blew us away with their desire to really make a difference and elevate Cast Intelligence to the next level. And their passion for our brand resonates every single time we speak to them. So, the Octopus was born and it is so right for us.
Our Octopus brand is perfect and our website is exceptional in terms of how we are portrayed.”

Octopus provides intelligence services to answer the questions you need to know. Services include, competitive intelligence, due diligence, artificial intelligence, and market research. As well as investment intelligence, product intelligence, creative brand intelligence, deep due diligence, profiling and global insight.

Octopus helps minimise uncertainty.
Need to know more then get in touch here or follow us on twitter and Linkedin