Parking ticket strategy needed for midlands council

“Based on our findings, a sensible car parking strategy was established.”

Who

A major midlands city council

Issues

Public sector
Market analysis
Better market understanding
Cheaper parking

Challenge

A major city council came to us as they wanted make sure they had the right car park charges in place. They also wanted to know how other councils and private companies ran their car parking sites.

Solution

Octopus visited car parks in a number of towns and cities, looked at news reports and spoke to a wide cross-section of different people in order to “determine current strategic thinking to government and council transport planning.”

Outcome

The client was very happy with the rich feedback and in turn used our report to build a sensible car parking strategy. This was deemed fair to the public and the council.