Manufacturer Looking For A New Market

“We revealed the opportunities and threats it would face, and a £500,000 grant to help them move premises.”

Who

An ambitious Birmingham-based car parts manufacturer wanted to break into new markets.

Issues

Tier 1 automotive
Which market to move into?
Revealing right market entry
A grant to ease the pain

Challenge

This ambitious Birmingham-based car parts manufacturer wanted to look at entering new markets. It needed to know which market had the best potential and the calibre of the competition it would be up against.

Solution

Octopus drew up a list of possible markets, along with the opportunities and threats it would face in each. Armed with this information, the company was able to make a better informed decision on the market it wished to enter.

Outcome

Using the new market intelligence, Octopus also arranged a £500,000 grant on the manufacturer’s behalf to help the company move to new premises. Using this grant to relocate, the manufacturer was better placed to make a significant impact in its chosen new market.