Get to know your market inside out

Learn what your customers want, who is meeting their needs, and where the opportunities exist for you to win business.

How we do it

A personal service

We bring you the answers you need to know.

octopus provides the answers to the questions you need to ask. So how do we do it? The simplest answer is: in a way that you will have never encountered before.

Intelligence from the horse’s mouth.

We go further to speak to the right people, in the right way and then look for patterns. We are brilliant at asking the right questions at the right time and seeing themes reveal themselves.

We reach around the world.

We travel the world to find what we are looking for. We don’t pretend we run around like James Bond, but we do whatever it takes to get the job done and speak to the right people.

A tenacious approach.

A background in military intelligence, backed by MBA-level experience gives us a unique edge when pursuing the answers to your questions. Tenacity balanced with discipline opens up a whole world of information inaccessible to others.

Straight talking feedback.

Not for us some ten-step model with a clever name. And no pseudo-academic description packed with business school speak. We produce usable Competitive Intelligence in a plain English report, presentation or monthly bulletin.

A strictly commercial focus.

No out of the box thinking here (all this means is you are still trapped inside). We help you define the questions you need to ask to get the answers you need to know. It’s a simple but highly effective process.

A personal service for you.

We don’t pull reports off shelves. It may be easier, but we’d be just like the rest. We don’t clock watch, because you pay for the answers not time it takes for us to get them.

You get the idea.

We answer the questions you need to know without the fluff. We can even work with you to create some actions from our intelligence.

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