Home-manufactured electronics company was under threat

“Rivals were biting at its heels, but were importing rather than making as they claimed”.

Who

A UK electronics manufacturing market leader

Issues

Electronics manufacturer
Competitor analysis
Dishonest rival
New sales opportunity

Challenge

Octopus was called by an electronics market-leader who was having trouble with one of its competitors, which was biting at its heels and taking business off them by proclaiming it was making all these great new products.

Solution

Octopus was set the task to find out what was going on. We got to work and soon found that they were not making the kit themselves, but importing it from Korea.

Outcome

This gave our client some great ammunition, who were able to counter the threat knowing the true nature of the situation.