Deception Within Competitive Intelligence

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Competitive Intelligence can be used to deceive your competitors and make them feel threatened.

They start doubting what they think they know and use resources to counter attack. This confusion gives you space to do what you want to do, like launching a new product.

An effective deception plan is extremely valuable, but a bodyguard of truth must surround it.

Sounds far fetched? It happens more than you think.

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