Market revealed to be too small to be profitable

“We revealed a bigger market and showed a competitor was not all it was cracked up to be.”

Who

An FT250 PLC helicopter equipment manufacturer

Issues

Defence
Looking to buy a competitor
Decided to pull out of the market

Challenge

This PLC helicopter equipment manufacturer asked us to take a look at its market. It was not certain of its full potential and was unsure if it
wanted to put more cash into a specific market area. It had its eyes on the main competitor too.

Solution

We researched the market by talking with industry insiders –
including competitors – and found the specific market area to be worth around £20m. Its competitor was on its knees and only had one or two main clients.

Outcome

The company decided not to buy and to move its focus to other part of the business, which we revealed to be at least ten times bigger.