Monthly Archives

July 2016

Surely They Know About This?

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They didn’t realise that their competitor supplied to a worldwide manufacturer. We couldn’t believe they didn’t know either, but that knowledge was worth £10m+ of very winnable business.

Companies focus on the day job and often miss the most obvious of things.
This is where Competitive Intelligence can reveal amazing results, even if you do it yourself.

Hello octopus

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octopus is the new name and brand for former Cast Intelligence. The launch of octopus reflects a positive move to grow us into a major global player in the field in Competitive Intelligence. octopus and it’s message makes a somewhat complicated subject really understandable.

Managing Director Graeme Dixon appointed Inbetween to create the new brand. Graeme commented “We asked and Inbetween listened. Inbetween were the only agency who focused their proposal on our needs rather than talking about themselves.

The creative geniuses at Inbetween blew us away with their desire to really make a difference and elevate Cast Intelligence to the next level. Their passion for our brand resonates every single time we speak to them. The octopus was born and it is so right for us.
Our octopus brand is perfect and our website is exceptional in terms of how we are portrayed.”

octopus provides intelligence services to answer the questions you need to know. Services include, competitive intelligence, due diligence, artificial intelligence, market research, investment intelligence, product intelligence, creative brand intelligence, profiling and global insight. G4S, Aviva, PWC, Sun Microsystems and the UK Foreign and Commonwealth Office are just some of the organisations who have trusted their large data sets to the Octopus team so they can understand their current and potential markets better and innovate.

Walk on by

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When most companies become comfortable, focusing on the markets they know, they find it hard to change, and they become easy targets to beat when the market changes.

You can have all the intelligence in the world, but if difficult decisions are not made on the back of the Intelligence, the competition will pass you by.

Deception Within Competitive Intelligence

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Competitive Intelligence can be used to deceive your competitors and make them feel threatened.

They start doubting what they think they know and use resources to counter attack. This confusion gives you space to do what you want to do, like launching a new product.

An effective deception plan is extremely valuable, but a bodyguard of truth must surround it. Sounds far fetched? It happens more than you think.